July 2022

All Arrivals

July visitation increased year-over-year by 21.4% or 26,545 visitors

Previous tracking (below) for the month of July offers a comparison with and without COVID-19 impacts.  July’s 2022’s total of 150,446 exceeded July 2019’s pre COVID-19 total arrivals of 146,219 by 4,227 visitors.

 

all arrivals july 2022

 

all arrivals July 2022

July’s total in-bound passenger count was above the three, five and ten-year averages of 112,529, 126,585 and 120,346 respectively.

all arrivals july 2022


Arrivals by Sea

Passengers arriving by sea, totaled 146,336 for the month and were up 21.9% from last year.

Rolling comp
Rolling 2

Cross Channel Passenger counts were down year-over-year by 1.0% or a decrease of 1,060 people

  • 2000 had the highest volume for the month @ 117,097 passengers
  • 2020 had the lowest volume for the month @ 50,135.  Pre COVID-19, the lowest year for the month was 2009 @ 72,367
  • July Cross Channel Passenger counts were above the three, five and ten-year averages by 21.3%, 12.8% and 11.4% respectively
  • Cross Channel Passengers made up 72.1% of total monthly arrivals

 

cross channel

Cruise passenger counts totaled 28,440

  • There were no cruise passengers in July 2020 or 2021
  • 2022 had the highest Cruise Passenger volume for the month @ 28,440
  • 2020 and 21 had the lowest Cruise Passenger volume for the month @ 0.  Pre-COVID-19 the lowest count for the month was 2010 @ 10,512
  • Pre-COVID-19, July 2019 brought 27,614 visitors via cruise ships
  • July Cruise Passenger counts were above the three and five and ten-year averages by 200%, 71.8% and 59.4% respectively.  Note with two years of few/no cruise ship calls, multi-year averages are greatly impacted
  • Cruise Passengers made up 18.9% of total monthly arrivals
  • The number of Cruise Ships calling on Avalon was 8
  • 2019 had 10 ships call on us
  • 2020 and 21 had 0
  • Pre-COVID-19 the lowest count for the month was 8 in 2016

 

cruise july 22

Private Boater Passenger counts were down from last year by 10.3% @ 9,520 vs. 10,608

  • 2021 had the highest passenger volume for the month @ 10,608
  • 2014 had the lowest passenger volume month @ 8,084 
  • July Private Boater Passenger counts were below the three and five-year averages by 4.1% and 3.4% respectively, but above the ten-year average by 1.9%
  • Private Boaters Made up 6.3% of total monthly arrivals
  • July’s number of Vessels Anchored was up 12% @ 149 vs 133 last year
  • 2018 had the highest number of Vessels Anchored @ 213
  • 2020 had the lowest number of Vessels Anchored @ 129
  • July was above the three-year average by 8.8% but below the average number of Vessels Anchored for five and ten-years by 10.1% and 11.2% respectively
  • July’s number of Vessels on Moorings was down 10.3% from last year @ 2,380 vs 2,652
  • 2021 had the highest number of Vessels on Moorings @ 2,652
  • 2014 had the lowest number of Vessels on Moorings @ 2021 
  • July was below the three and five-year averages for Vessels on Moorings by 4.1% and 3.4% respectively, but above the ten-year average by 1.9%

Private Boat

 

 Arrivals by Air

Combined in-bound air passenger counts for July totaled 4,222 up 7.3% from 3,934 in 2021. Rolling Comp

Private Aircraft Passengers (Airport in the Sky) were up @ 2,055 vs 1,842 last year

  • 2020 had the highest volume of Private Aircraft Passengers for the month @ 2,583
  • 2010 had the lowest volume of Private Aircraft Passengers for the month @ 1,455
  • July’s Private Aircraft Passenger count was below the three and five-year averages by 4.9% each and slightly above the ten-year average by 0.4%
  • July Private Aircraft Passengers made up 1.37% of total monthly arrivals

private air craft

Helicopter Passenger counts were up year-over-year @ 2,055 vs. 2,015 

  • 2017 had the highest volume for the month @ 3,025
  • 2020 the lowest volume for the month @ 854.  Pre COVID-19 the lowest for the month was 2009 @ 1,767
  • July Helicopter Passengers counts were above the three and five-year averages by 25.2% and 7.4% respectively, but below the ten-year average by 7.8%
  • July Helicopter Passengers made up 1.37% of total monthly arrivals

heli july 22 stats

Lodging

Hotel and Short-Term Rental Occupancy from Smith Travel and AIRDNA

avg occ

  • Hotel Occupancy for July was up by 9.3% @ 71.4% vs. 65.3% in 2021
  • Hotel Occupancy was above the three-year average by 7.0% and the five-year average by 2.1%
  • Short-Term Rental Occupancy for July was up 2.6% @ 58.5% vs 57.1% in 2021
  • Short-term rental occupancy was above the three and five-year averages by 19.9% and 39% respectively

Competing Destination Occupancies

  • Among our competitive set, Catalina ranked 1st in Hotel and STR Occupancy

occupancy

july occupancy

  • July Hotel Occupancy was greater than Catalina’s none of our competing destinations
  • July Short-Term Rental Occupancy was greater than Catalina’s in none of our competing destinations

Hotel and Short-Term Rental Average Daily Rate from Smith Travel and AIRDNA

Rolling occ

  • Among our competitive set, Catalina ranked 5th in Average Daily Rate for Hotels and 2nd in Average Daily Rate for STRs
  • July Hotel Average Daily Rate was up 8.9% @ $314.21 vs. $288.53 in 2021
  • July Short-Term Rental Average Daily Rate was up 11.7% @ $613, up from $548.91 in 2021

Hotel and Short-Term Rental Revenue Per Available Room from Smith Travel and AIRDNA

july ARAR

  • Among our competitive set, Catalina ranked 5th for hotels and 2nd for STRs respectively in Revenue Per Available Room.
  • July Hotel Revenue Per Available Room was up 9.7% @ $265.79 vs. $242.19 in 2021
  • July Short-Term Rental Revenue Per Available Room was $509.00, up 4.1% from $489.00 in 2021

Visitors Services

Catalina Island Visitor Center

VIC July

  • Phone Calls for the month were down year-over-year by 18.9% @ 977 vs. 1,204 in 2021
  • 2008 had the highest volume for the month @ 3,001 calls
  • 2022 had the lowest volume for the month @ 977 calls. 
  • July call counts were below the three, five and ten-year averages by 7.6%, 19.4% and 28.5% respectively


VIC phone calls july

  • The number of Walk-Ins for the month was down by 21.1% year-over-year @ 3,399 vs. 4,310 in 2021
  • 2018 had the highest volume of Walk-ins for the month @ 8,597 guests
  • 2020 had the lowest volume of Walk-ins for the month @ 566 guests. 
  • July Walk-In counts were above the three-year average of 2,758 by 23.2% but below the five-year average of 4,143 by 18%

VIC Walk Ins

LoveCatalina.com

All Visits July 2022

  • July LoveCatalina.com website users were down year-over-year by 16.2% @ 96,315 vs. 117,355 in 2021
  • Website users were below the three-year average by 4.6% but above the five and ten-year averages by 9.8% and 119.6% respectively
  • Book Direct referrals were down year-over-year by 35.1% @ 16,874 vs. 26,015 in 2021 
  • Book Direct lodging searches were down 28% @ 16,667 vs. 23,145 in 2021

Note changes to Book Direct on member links has resulted in shifting traffic between referrals and searches 

Visitor Guides & Newsletters

 Vis Guides

Note measures now include additional source tracking for months and years in which distributions were tracked

  • Printed Visitor Guide orders on LoveCatalina.com @ 112, were up from 53 last year
  • No 2021 Guide was printed and 2022 guide distribution initiated in late February 2022
  • Online Guide downloads were down by 38.2% @ 392 vs. 634 in 2021 when no print version was available

Newsletter July 22

  • New E-newsletter subscribers in July were equal year-over-year @ 155
  • New subscribers were below the three-year average of 166 but above the five-year average of 100

Social Media

Cumulative totals by platform as of July below.

Social Media Followers

  • Facebook followers are up year-over-year by 5.7%
  • Instagram followers are up year-over-year by 23.9%
  • Twitter followers are up year-over-year by 9.6%
  • LinkedIn followers are up year-over-year by 77.1%
  • TikTok is our newest platform and is up year-over year by 2,470.8%. 

Year-to-Date Measures

Total year-to-date arrivals are up from last year by 43.3%

All Arrivals July 22

  • Year-to-date Total Arrivals were up @ 632,027 vs. 440,355 last year or a difference of 191,672 visitors
  • The total arrivals year-to-date exceeded the three-year average of 436,224 by 44.9%, five-year average of 501,185 by 26.1% and ten-year average of 541,970 by 16.6%
  • All arrival sectors are up year-to-date with the exception of Private Boat

Year-to-Date—Historical Arrivals

COVID-19 and pre-Covid-19 comparison data is illustrated in the ten-year plus snapshot below (January - July combined).

Passenger Counts July 22

  • 2022 has the highest total visitation year-to-date @ 632,027
  • 2020 had the lowest year-to-date total visitation @ 236,291

To view historical data for total arrivals by sector, year and month in a spreadsheet form click here.

Year-to-date Lodging

Hotel and Short-Term Rental Occupancy from Smith Travel and AIRDNA

Avg Occ

  • Hotel Occupancy YTD is 71.4% vs. 60.3% tracked for the same time period in 2021
  • Short-Term Rental Occupancy Year-To-Date is 58.5%, up from 56.9% in 2021
  • According to Smith Travel, YTD Catalina’s average Hotel Occupancy of 71.4% was above Anaheim, Huntington Beach, Monterey, Newport Beach, Palm Springs and San Francisco.  We are equal to Santa Barbara. Competing destinations of San Diego and Santa Monica exceeded our year-to-date average Hotel Occupancy.
  • According to AirDNA, Catalina’s average Year-To-Date Short-Term Rental Occupancy has now moved above all destinations in our competitive set with the exception of Newport Beach, where we are tied at 78% occupancy.

Year-to-date Visitor Services

Catalina Island Visitor Center

VIC

  • Number of Phone Calls year-to-date are up by 3.3% @ 4,881 vs. 4,659
  • Year-to-date Phone Calls exceeded the three-year average, but remained below the five and ten-year average
  • Number of Walk-Ins year-to-date are up @ 13,827 vs. 12,542 or 10.2%   
  • Year-to-date Walk-In counts were above the three-year average, but below the five-year average

Year-to-date LoveCatalina.com

LoveCatalina stats

  • LoveCatalina.com website users are up year-to-date by 7.2% @ 721,799 vs. 673,296 in 2021
  • Book Direct lodging searches are down year-to-date by 6.9% @, 108,832 vs. 116,932 in 2021.  Note changes to Book Direct on member links has resulted in shifting some traffic to referrals vs. searches
  • Book Direct referrals year-to-date are down by 7.6% @ 95,982 vs. 103,706 in 2021
  • Book Direct Package referrals are not currently active on our site

Weather

Data for July highs, lows and precipitation going back to 2012 is displayed below. Multi-year rain days data is also displayed by year and month since 2012.  Measures are taken at Avalon Harbor.

weather 22


Rainy Days

vis stats 4-22

Rain July 2022