Green Pleasure Pier

Under the ownership of the Banning brothers, who owned Catalina Island and formed the Santa Catalina Island Company in 1894, Avalon flourished as both a tourist resort and fisherman’s paradise.  By 1906, the beach was crowded with boat stands, launches, rowboats, people, racks of drying fish, and sea lions waiting for a handout!  In order to relieve the congestion, a new pier was built. The new pier ran parallel to Avalon’s Steam Ship Pier which was built in 1887 and stood until 1967, welcoming thousands to Catalina Island aboard the S.S. Avalon and S.S. Catalina.

The new pier was destroyed by a storm in 1908, but rebuilt the following February by the Freeholders Improvement Association of Avalon. They applied to the War Department to build a pleasure wharf, which the Santa Catalina Island Company would construct and maintain. Permission was granted and the pier was completed in the same year.  In 1914, the pier was transferred to the City of Avalon for just $5. It was named the Pleasure Pier in 1915.

Dorothy & Otis Shepard, who were hired by the subsequent owner of the Santa Catalina Island Company, P.K. Wrigley, to “improve the rustic look of the city,” chose the stand out “green pier” color for the Pleasure Pier. From then on the pier became known as Avalon's “Green Pleasure Pier.” 

For many years, the Green Pier has been Avalon’s official weigh station for sport fishermen.  Seaplanes also landed at the end of the pier in the 1950s and 1960s.

Today, the Green Pleasure Pier is still a hub of activity.  It is home to the Catalina Island Chamber of Commerce & Visitors Bureau’s Visitor Center, where you can get information seven days a week.  You can also find tours, water activities, dive centers, and some great places to eat on the 407-foot pier.