June 2026

Love Catalina Island Tourism Authority

Monthly Tourism Statistics Report — Prepared August 22, 2026

All Arrivals

June visitation up year-over-year by 10.5% with 143,485 total arrivals.

June's total arrival count was above the three, five and ten-year averages by 14.2%, 22.4% and 35.4% respectively (table below). Cross Channel counts include 3,233 arrivals at Two Harbors this year and 3,414 last year.

Previous tracking (below) for the month of June offers comparisons year-over-year by segment since 2012.

June 2026 had the highest number of total visitor arrivals ever tracked for the month @ 143,485.

June 2020 had the lowest number of total visitor arrivals @ 31,933.

Arrivals by Sea

Passengers arriving by sea in June totaled 141,043, up by 10.9% for the month compared to last year (table below).

Cross Channel passenger counts were up by 5.5%, an increase of 4,647 people. Cross Channel counts shown include arrivals at Two Harbors.

2000 had the highest volume of Cross Channel passengers for the month @ 88,446; 2026 was the second-highest year on record @ 88,399, just 47 passengers behind.

2020 had the lowest volume for the month @ 23,736.

June Cross Channel passenger counts were above the three, five and ten-year averages by 6.3%, 5.0% and 16.1% respectively.

Cross Channel passengers made up 61.60% of total monthly arrivals.

Cruise passenger counts totaled 47,044, up from 37,533 last year by 25.3%.

2026 had the highest Cruise passenger volume for the month @ 47,044.

2020 and 2021 had the lowest Cruise passenger volume for the month @ 0.

June Cruise passenger counts were above the three, five and ten-year averages by 38.9%, 100.3% and 131.1% respectively.

Cruise passengers made up 32.79% of total monthly arrivals.

Private Boater passenger counts totaled 5,600, down 5.1% from last year's 5,900.

2017 had the highest passenger volume for the month @ 7,256.

2015 had the lowest passenger volume for the month @ 5,140.

June Private Boater passenger counts were below the three, five and ten-year averages by 5.4%, 10.9% and 13.8% respectively.

Private Boaters made up 3.90% of total arrivals.

Vessel counts for the month, with multi-year comparisons, are shown in the table below.

June 2026's number of Vessels Anchored was 61, down 43.5% from 2025's 108.

2018 had the highest number of Vessels Anchored for the month @ 207.

2012 had the lowest number of Vessels Anchored @ 34.

June's Anchored Vessels count was below the three, five and ten-year averages by 59.7%, 52.6% and 53.7% respectively.

June's number of Vessels on Moorings was 1,400, down 5.1% from 2025's 1,475.

2017 had the highest number of Vessels on Moorings @ 1,814.

2015 had the lowest number of Vessels on Moorings @ 1,285.

June's Vessels Moored count was below the three, five and ten-year averages by 5.4%, 10.9% and 13.8% respectively.

The number of cruise ships calling on Avalon in June was 10, matching last year — tied for the highest June on record.

2020 and 2021 had the lowest, with 0 ships calling.

June typically has 6.7 ships call (10-year average, excluding this year).

Arrivals by Air

Combined in-bound air passenger counts for June totaled 2,442, down by 8.5% from 2,669 in 2025 (table below).

Private Aircraft passengers (Airport in the Sky) totaled 1,185, down 4.6% vs. last year's total of 1,242.

2021 had the highest volume for the month @ 2,157.

2020 had the lowest volume for the month @ 936.

June's Private Aircraft passenger count was below the three, five and ten-year averages by 7.0%, 24.4% and 16.3% respectively.

Private Aircraft passengers made up 0.83% of total monthly arrivals.

Helicopter passenger counts totaled 1,257, down year-over-year by 11.9% from 1,427 in 2025.

2021 had the highest volume for the month @ 2,078.

2020 had the lowest volume for the month @ 613.

Helicopter passenger counts were below the three, five and ten-year averages by 11.5%, 23.7% and 20.8% respectively.

Helicopter passengers made up 0.88% of total monthly arrivals.

Lodging

From Smith Travel, AirDNA and Visit California

Hotels and Short-Term Rentals Occupancy

Hotel Occupancy in June was up by 1.7% @ 78.6% vs. 77.3% in 2025, according to Smith Travel.

Hotel Occupancy was above the three, five and ten-year averages by 5.5%, 3.7% and 5.1% respectively.

2019 had the highest Hotel Occupancy for the month @ 85.7%.

2020 had the lowest Hotel Occupancy for the month @ 46.5%.

Statewide Hotel Occupancy for June was 74.0%, up 3.8% year-over-year, per Visit California / CoStar.

Nationwide, hotel RevPAR grew 8.4% for the month; this month's Visit California summary did not publish an absolute nationwide occupancy level.

Catalina's Short-Term Rental Occupancy for June was flat year-over-year @ 61.0% vs. 61.0% in 2025, according to AirDNA.

Short-Term Rental Occupancy was below the three-year average by 5.2%, and below the five-year average by 9.5%.

2015 had the highest Short-Term Rental Occupancy for the month @ 83.3%.

2020 had the lowest Short-Term Rental Occupancy for the month @ 33.9%.

Statewide Short-Term Rental Occupancy for June was approximately 69%, up 2.0% year-over-year (most recent AirDNA reading available).

Competing Destination Occupancies

Hotel Occupancy was higher than Catalina's in Huntington Beach, San Francisco and Santa Monica/Marina del Rey, and lower than Catalina's in Palm Springs, Santa Barbara, San Diego, Newport Beach, Monterey and Anaheim.

Short-Term Rental Occupancy was higher than Catalina's in all competing markets tracked except Palm Springs, which was lower.

Hotel and Short-Term Rental Average Daily Rate

Hotel Average Daily Rate was up 5.1% @ $279.25 vs. $265.66 in 2025.

Short-Term Rental Average Daily Rate was down by 11.8% @ $739 vs. $838 in 2025.

Statewide Hotel Average Daily Rate for June was $213, up 9.1% year-over-year, per Visit California / CoStar.

Statewide Short-Term Rental Average Daily Rate grew 6.3% year-over-year (absolute statewide/nationwide STR ADR levels were not published this month).

Hotel and Short-Term Rental Revenue Per Available Room

Hotel Revenue Per Available Room was up 12.8% @ $219.54 vs. $194.60 in 2025.

Short-Term Rental Revenue Per Available Room was down 13.0% @ $448 vs. $515 in 2025.

Statewide Hotel RevPAR for June was $158, up 13.2% year-over-year — outperforming the nationwide hotel RevPAR growth rate of 8.4%.

Statewide Short-Term Rental RevPAR grew 8.4% year-over-year, more than double the nationwide STR RevPAR growth rate of 3.6%.

Visitor & Member Services

June Mixer Attendance was down 14.7% @ 64 vs. 75 last year.

June Mixer Attendance was below the three-year average by 9.9%.

Note: The February 2026 Mixer was canceled due to weather, contributing to the year-to-date decline in Mixer attendance.

Phone Calls for the month were down year-over-year by 0.2% @ 638 vs. 639 in 2025.

Calls were above the three-year average by 2.7%, but below the five and ten-year averages by 18.0% and 27.8% respectively.

2008 had the highest number of calls @ 2,318.

2016 had the lowest number @ 314.

Increased use of online and mobile self-help tools for reservations and research are believed to be a driving factor behind the long-term decline in call volume.

Walk-ins for the month were down year-over-year by 3.3% @ 2,693 vs. 2,785 in 2025.

Walk-ins were below the three and five-year averages by 9.3% and 8.5% respectively.

2018 had the highest volume of walk-ins for the month @ 8,597.

2020 had the lowest volume for the month @ 93.

LoveCatalina.com

June's LoveCatalina.com total website traffic was up 27.1% year-over-year @ 100,805 vs. 79,293 in 2025.

June's total website users was above the three-year average by 13.1%, and essentially in line with the five-year average (0.2% below).

Book Direct lodging referrals were down year-over-year by 31.1% @ 10,819 vs. 15,693 in 2025 — a new record low for the month.

Book Direct lodging searches were down 30.2% @ 19,809 vs. 28,386 in 2025.

Google Business Profile calls for June totaled 99, up 110.6% vs. 47 in 2025.

Google Business Profile direction requests totaled 86, down 13.1% vs. 99 in 2025.

Google Business Profile website clicks totaled 122, down 34.1% vs. 185 in 2025.

Google Business Profile views totaled 3,802, up 20.6% vs. 3,153 in 2025.

Google Business Profile searches totaled 665, down 6.1% vs. 708 in 2025.

Note: Changes to Book Direct in prior years shifted some traffic between referrals and searches, and evolving Google/AI search behavior continues to affect traditional website traffic measurement.

Visitor Guides & Newsletters

Go California printed guide orders totaled 197, down from 267 in 2025.

Mail House fulfillment was 0 vs. 0 in 2025. Note: no Mail House shipments were recorded this month.

Online guide downloads were 330 vs. 541 in 2025.

Printed visitor guide orders on LoveCatalina.com were 374 vs. 457 last year.

Visitor guides distributed at trade shows were 0 vs. 0 last year. Note: no trade shows were attended this month.

Visitor guides delivered to the Visitor Center were 960 vs. 960 last year.

New e-newsletter subscribers in June totaled 104, down 32.0% from 153 last year — a new record low for the month.

New subscribers for the month were below the three and five-year averages of 161 and 166.

Social Media

Cumulative totals by platform as of June.

Facebook followers are up year-over-year by 8.6%.

Instagram followers are up year-over-year by 15.9%.

LinkedIn followers are up year-over-year by 19.6%.

Threads followers are up year-over-year by 9.2%.

TikTok followers are up year-over-year by 91.3%.

X followers are down year-over-year by 1.2%.

Weather

High, low, rain days and rainfall for June (2020-2026; 2022 excluded, no data recorded) are shown below. Measures are taken at Avalon Harbor.

Daytime highs averaged 69 degrees in June, up from 68 degrees in June 2025.

Overnight lows averaged 61 degrees, flat versus 61 degrees in June 2025 (a June record, tied with 2020).

June 2026 recorded 0 rain day(s), matching 0 in 2025.

June 2026 recorded 0.00 inches of rain, matching 0.00 in 2025.

There were 0 weather warnings issued in June 2026, matching 0 in 2025.

Year-to-Date and Historical Arrivals

2026 year-to-date total visitation (Jan-Jun) was 618,940, up 16.2% from 532,459 over the same period in 2025 (table below).

Year-to-date arrivals were above the three, five and ten-year averages by 23.8%, 38.8% and 45.9% respectively.

Previous tracking (below) for January-June offers comparisons year-over-year by segment since 2012.

Year-to-Date Lodging

Hotel and Short-Term Rental Occupancy from Smith Travel, AirDNA

Hotel Occupancy year-to-date was up 10.1% @ 69.4% vs. 63.1% tracked in 2025.

Hotel Occupancy year-to-date was above the three, five and ten-year averages by 12.8%, 13.1% and 11.1% respectively.

Short-Term Rental Occupancy year-to-date 2026 was 42.1%, up 2.1% from 2025 which was 41.3%.

Short-Term Rental Occupancy year-to-date was below the three and five-year averages by 4.8% and 13.3% respectively, but above the ten-year average by 1.3%.

Year-to-Date Visitor & Member Services

The number of Mixer attendees year-to-date was down by 23.4%, partly reflecting February's mixer cancellation.

Note: The February 2026 Mixer was canceled due to weather.

The number of Phone Calls year-to-date was up by 5.9% @ 2,688 vs. 2,538 in 2025.

Phone Calls year-to-date were essentially in line with the three-year average (0.3% above), but below the five and ten-year averages by 12.3% and 32.6% respectively.

The number of Visitor Center Walk-Ins year-to-date was up 4.0% @ 10,909 vs. 10,488 in 2025.

Walk-ins year-to-date were below the three-year average by 6.1%, and above the five-year average by 1.9%.

Year-to-Date LoveCatalina.com

Year-to-date total website users were up 13.0% @ 559,979 vs. 495,618 in 2025.

Website users year-to-date were above the three and five-year averages by 8.4% and 2.6% respectively.

Year-to-date Book Direct referrals were down 10.2% @ 66,235 vs. 73,727 in 2025.

Book Direct lodging searches were down year-to-date by 8.4% @ 127,968 vs. 139,716 in 2025.

Note: Google's search algorithm changes and growing AI-assisted search usage are believed to be affecting traditional website traffic measurement year-over-year; newer engagement metrics do not yet have enough history for multi-year comparison.

Year-to-Date Weather

Multi-year weather comparisons for January-June are shown below. Measures are taken at Avalon Harbor.

Average daytime high temperature January-June 2026 was 67.3 degrees vs. 63.3 degrees over the same period in 2025, up 6.3%.

Average overnight low temperature January-June 2026 was 55.5 degrees vs. 53.0 degrees in 2025, up 4.7%.

Total rain days January-June 2026 were 12 vs. 14 in 2025, down 14.3%.

Total rainfall January-June 2026 was 3.23 inches vs. 4.54 inches in 2025, down 28.9%.

Total weather warnings January-June 2026 were 36 vs. 49 in 2025, down 26.5%.

Multi-year (since 2019) June rolling comparisons for temperature, rain days, rain amount and weather warnings are shown below.

Notes on Data Sources

Arrivals figures (Cross Channel, Cruise, Private Boat, Private Aircraft, Helicopter, vessel counts) reflect data from 2012 forward only, per current reporting standards.

All three/five/ten-year averages in this report exclude the current year (2026).

Statewide and nationwide lodging comparisons are sourced from Visit California's June 2026 Monthly Travel Indicators Summary (CoStar for hotels, AirDNA for short-term rentals).

June 2026 Cross Channel passenger count (88,399) reflects a source-data correction confirmed with the Love Catalina Island team; the workbook cell originally carried an asterisked partial/estimated figure of 17,580.