Visitor Counts

June 2025

All Arrivals

June visitation decreased year-over-year by 2.6% with 129,854 total arrivals

June’s total arrival count was above the three, five and ten-year averages by 3.3%, 8.4% and 21.0% respectively. Cross Channel Counts above include 3,414 arrivals at Two Harbors this year and 3,578 last year.  June 2025 had four Saturdays vs. five in 2024 with Saturday being the peak day for arrivals.

Previous tracking (below) for the month of June offers comparisons year-over-year by segments.

• June 2024 had the highest number of total visitor arrivals @ 133,367
• June 2020 had the lowest number of total visitor arrivals @ 31,933

Arrivals by Sea

Passengers arriving by sea in June totaled 127,185, down by 2.6% for the month compared to last year.

Cross Channel Passenger counts were down 4.3%, a decrease of 3,773  people.  Cross Channel Counts above include arrivals at Two Harbors.

• 2000 had the highest volume for the month @ 88,446 passengers
• 2020 had the lowest volume for the month @ 23,736 passengers
• June Cross Channel Passenger counts were above the three and ten-year averages by 0.7% and 10.0% respectively, but below the five-year average by 0.5%
• Cross Channel Passengers made up 64.37% of total monthly arrivals

Cruise passenger counts totaled 37,533, up from 36,927 last year by 1.6% or 606 visitors

• 2025 had the highest Cruise Passenger volume for the month @37,533
• 2020 and 2021 had the lowest Cruise Passenger volume for the month @ 0
• June Cruise Passenger counts were above the three, five and ten-year averages by 10.8%, 43.7% and 73.2% respectively
• Cruise Passengers made up 28.90% of total monthly arrivals
• The number of Cruise Ships calling on Avalon in June was 10
• 2025 had the highest number of ships calling @ 10
• 2020 and 2021 had 0 ships calling
• June typically has 8 ships call

• The Vessel Counts chart above is missing ten-year averages on the number of ships due to a period of time where data was only tracked annually

Private Boater Passenger counts totaled 5,900, down by 4.0% from last year’s total of 6,148

• 2017 had the highest passenger volume for the month @ 7,256
• 2015 had the lowest passenger volume month @ 5,140
• June Private Boater Passenger counts were above the five-year average by 6.1% but below the three and ten-year averages by 0.3% and 89.2% respectively
• Private Boaters made up 4.54% of total monthly arrivals
• June’s number of Vessels Anchored was down 56.5% @ 50 from 115 last year
• 2018 had the highest number of Vessels Anchored for the month @ 207
• 2012 had the lowest number of Vessels Anchored @ 34
• June was below the three, five and ten-year averages by 45.3%, 41.6% and 35.5% respectively
• June’s number of Vessels on Moorings was 719, up 20.2% from last year’s 598
• 2017 had the highest number of Vessels on Moorings @ 1,814
• 2015 had the lowest number of Vessels on Moorings @ 1,285
• June was above the three and ten-year averages by 3.5% and 4.6% respectively, but below the five-year average by 9.2%

  Arrivals by Air

Combined in-bound air passenger counts for June totaled 2,079, down by 2.4% from 2,775 in 2024.

Private Aircraft Passengers (Airport in the Sky) totaled 1,242, down 11.2% vs. last year @ 1,398

• 2021 had the highest volume for the month @ 2,157
• 2020 had the lowest volume for the month @ 936
• June’s Private Aircraft Passenger count was below the three, five and ten-year averages by 2.5%, 20.8% and 12.2% respectively
• Private Aircraft Passengers made up .96% of total monthly arrivals

Helicopter Passenger counts totaled 1,427, up year-over-year by 4.2% with 1,369 in 2024

• 2021 had the highest volume for the month @ 2,157
• 2020 had the lowest volume for the month @ 936
• Helicopter Passenger counts were above the three-year average by 0.5% but below the five and ten-year averages by 8.6% 13.3% and 10.1% respectively
• Helicopter Passengers made up 1.09% of total monthly arrivals

Lodging

From Smith Travel, AIRDNA and Visit California

Hotels and Short-Term Rentals Occupancy

• Hotel Occupancy in June was up 4.2% @ 77.3% vs. 74.2% in 2024, according to Smith Travel. 
• Hotel Occupancy was above the three and five-year averages by 3.8% and 2.0% respectively.  Ten year data is not currently available.
• 2019 had the highest Hotel Occupancy for the month @ 85.7%
• 2020 had the lowest Hotel Occupancy for the month @ 46.5%
• Statewide Hotel Occupancy for the month was 71.6%, down 11.0% from June 2024
• Nationwide Hotel Occupancy was 68.5%, down 1.7% from last year
• Short-Term Rental Occupancy for June was down by 3.2% @ 61.0% vs. 63.0% in 2024
• Short-term Rental Occupancy was below the three and five-year averages by 5.2% and 9.5% respectively, but above the ten-year average by 16.2%
• 2015 had the highest Short-term Rental Occupancy for the month @ 83.3%
• 2020 had the lowest Short-term Rental Occupancy for the month @ 33.9%
• Statewide Short-term Rental Occupancy was 62%, down 1.5% from last year
• Nationwide STR Occupancy was 63%, down 1.2% from last year
• Among our competitive set, Hotels ranked 4th and Short-Term Rentals ranked 9th place in Occupancy (high to low)

Competing Destination Occupancies

• Hotel Occupancy was higher than Catalina’s in three competing markets
• Short-Term Rental Occupancy was higher than Catalina’s in all but Palm Springs

Hotel and Short-Term Rental Average Daily Rate

• Hotel Average Daily Rate was down 2.2% @ $250.65 vs. $256.36 in 2024
• Short-Term Rental Average Daily Rate was up by 23.4% @ $838.00 vs. $679.00 in 2024
• Among our competitive set, Catalina ranked 6th in Average Daily Rate for Hotels and 1st for STRs (high to low)
• Statewide Hotel and STR Average Daily Rate was $194.00 and $400.00 respectively
• Nationwide Hotel and STR Average Daily Rate was $163.00 and $352.00 respectively

Hotel and Short-Term Rental Revenue Per Available Room

• Hotel Revenue Per Available Room was up 1.9% @ $193.84 vs. $190.24 in 2024
• Short-Term Rental Revenue Per Available Room was up 21.2% @ $515.00 vs. $425.00 in 2024
• Among our competitive set, Catalina ranked 6th for hotels and 1st for STRs in Revenue Per Available Room (high to low)
• Statewide Hotel  and STR Revenue Per Available Room was $139.00 and $249.00 respectively
• Nationwide Hotel and STR Revenue Per Available Room was $111.00 and $224.00 respectively

Visitor & Member Services

• June Mixer attendance was down year-over year at 75 vs 80 or a decrease of 6.3%

• Phone Calls for the month were up year-over-year by 34.2% @ 639 vs. 476 in 2024
• Calls were up from the three-year average by 2.8% but down from the five and ten-year averages by 17.9% and 27.6% respectively.
• 2008 had the highest number of calls @ 2,318
• 2016 had the lowest number @ 314
• Walk-ins for the month were up year-over-year by 3.6% @ 2,785 vs. 2,689 in 2024.  Walk-ins are below the three and five-year averages by 6.2% and 5.4% respectively
• 2018 had the highest volume of walk-ins for the month @ 8,597
• 2020 had the lowest volume for the month @ 93

Increased use of online and mobile self-help tools for reservations and research are being seen as the main reasons for periods with declining calls

LoveCatalina.com

• June LoveCatalina.com total website traffic was down 19.1% year-over-year @ 79,293 vs. 98,000 in 2024
• June total website users were below the three and five-year averages by 11.0% and 21.5% respectively
• Book Direct lodging referrals were up year-over-year by 0.9% @ 15,693 vs. 15,550 in 2024 
• Book Direct lodging searches were up 63.3% @ 28,386 vs. 17,378 in 2024 
• Additional Google metrics are now being tracked for users opting to navigate to calls, directions, searches etc., with one year of data now in hand.

Note changes to Book Direct in 2021 resulted in shifting traffic between referrals and searches.  New Google metrics inhibit ten-year reporting in our software and favor their own results over our organic ranking.

Visitor Guides & Newsletters

• Certified Racks @ 6,528 guides delivered vs 7,344 last year
• Go California Printed Guide orders totaled 267, up from 80 in 2024
• Mail House fulfillment was 0 vs 20 in 2024
• Online Guide downloads were down 12.0% @ 541 vs. 615 in 2024
• Printed Visitor Guide orders on LoveCatalina.com @ 457 were down 24.3% from 604 last year
• Trade Show distribution was 0 this year and 0 in 2024
• Visitor Guides delivered to the Visitor Center totaled 960 down from 1,080 last year

• New E-newsletter subscribers in June declined year-over-year @ 153 vs 172 last year
• New subscribers for the month were below the three and five-year averages

Social Media

Cumulative totals by platform as of June below

• Facebook followers are up year-over-year by 7.0%
• Instagram followers are up year-over-year by 22.4%
• LinkedIn followers are up year-over-year by 21.2%
• Threads followers are up by 49.8%
• TikTok followers are up year-over-year by 16.6%. 
• X followers are down year over-year by 3.8%

Weather

High, low and rain days for June (multiple years).

Multi-year counts of rain days for the month of June.  Measures are taken at Avalon Harbor. 

 Year-to-date and Historical Arrivals

Data above is for January – June of each year.

Below is a graph of year-to-date with mutli-year comparisons of all arrivals by sector

• 2025 year-to-date total visitation @ 532,459 is up 6.0% from 502,163 last year
• 2025 year-to-date visitation is above the three, five and ten-year average by 6.5%, 15.9% and 23.5% respectively

To view historical data for total arrivals by sector, year and month in a spreadsheet form click here.  

Year-to-date Lodging

Hotel and Short-Term Rental Occupancy from Smith Travel, AirDNA

• Hotel Occupancy January through June 2025 is up 8.8% @ 65.8% vs. 60.4% tracked for the same time period in 2024
• Hotel Occupancy through June is above the three and five-year averages by 5.2% and 6.1% respectively
• Short-Term Rental Occupancy was 41.3%, down 1.7% from 2024 which was 42.0%
• Short-term rental occupancy through June was below the three, five and ten-year averages by 6.8%, 15.1% and 0.8% respectively

Year-to-date Visitor & Member Services

• Hotel Occupancy January through June 2025 is up 8.8% @ 65.8% vs. 60.4% tracked for the same time period in 2024
• Hotel Occupancy through June is above the three and five-year averages by 5.2% and 6.1% respectively
• Short-Term Rental Occupancy was 41.3%, down 1.7% from 2024 which was 42.0%
• Short-term rental occupancy through June was below the three, five and ten-year averages by 6.8%, 15.1% and 0.8% respectively

Year-to-date

LoveCatalina.com

• Book Direct referrals are up by 7.0% year-to-date @ 73,727 vs. 68,933 in 2024 
• Book Direct lodging searches were up by 47.9% @ 139,716 vs. 94,491 in 2024 
• Calls connecting from LoveCatalina.com were down 15.5% from last year
• Links to directions on LoveCatalina.com were up 6.6% from last year
• Business profile views were up 15.2% from last year, @ 12,154 vs. 10,547 in 2024
• Searches made on LoveCatalina.com were down 31.1% from last year
• Website Users were down 15.3% from last year
• Visits to other websites from LoveCatalina.com were down 17.9% from last year

• Note:  Google’s implementation of Gemini is seen as impacting traditional website performance,  Changes to Book Direct on member links has resulted in shifting some traffic to referrals vs. searches and Google website traffic reporting moved to G4 effective July 2022.  Newer measures do not yet have multi-year tracking to report.

Year-to-date Weather

Multi-year temperature and rain days by month (January-June are displayed below.  Measures are taken at Avalon Harbor.