AVALON, Calif. – May 2025 – Catalina Island, known for its Mediterranean charm, stunning coastline, and laid-back island lifestyle, has been selected as the featured destination in a new partnership between Love Catalina Island and Sanpellegrino to celebrate the launch of CIAO!, a sparkling water infused with real fruit juice.
The campaign offers a chance for consumers to win a trip for two to Catalina Island, just a short ferry or helicopter ride from the mainland — giving Californians the opportunity to experience “a taste of Italy in California”. The giveaway program, created by Sanpellegrino strategic partner 3 Partnership Marketing, is being promoted in participating Southern California Ralphs stores through in-store point-of-sale displays and supported by digital outreach, including social media and email campaigns. The giveaway runs until June 30th, 2025 and terms and conditions can be found at https://yearofrefreshingdiscovery.com.
“Catalina offers the kind of escape people usually associate with faraway European vacations — sun-drenched views, breezy coastal ambiance, and an unhurried pace,” said Jim Luttjohann, President & CEO of Love Catalina Island. “It’s the perfect match for a sparkling water brand inspired by the spirit of Italy.”
The CIAO! product line includes four refreshing flavors made with real fruit juice, designed to bring everyday moments to life with a burst of Mediterranean flavor. With branding rooted in Italian tradition and flair, the campaign’s Catalina tie-in creates an evocative pairing that invites consumers to relax, recharge, and say “CIAO!” to something new.
In addition to the sweepstakes, CIAO! will be featured at the upcoming Catalina Pride celebration in June, offering attendees a refreshing taste of the brand during one of the island’s most joyful and inclusive annual events.
For more information on the sweepstakes and Catalina Island travel inspiration, visit www.ciaocatalina.com.
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About Love Catalina Island Tourism Authority:
With over 200 members, the non-profit organization Love Catalina Island Tourism Authority is the champion of the island’s business community. The organization fosters a successful economy through the promotion of the island as an attractive destination for travel with a focus on sustainability. For more information, please visit www.lovecatalina.com. Travelers can also join the conversation on Facebook (www.facebook.com/lovecatalinaisland) Instagram (@LoveCatalinaIsland) and X (@LoveCatalina_).
About Catalina Island:
A picture-perfect island paradise just 22 miles off the coast of Southern California, Catalina is a beautiful, dynamic, eclectic destination with a rich history, wide open spaces, and fresh ocean breezes. Catalina offers 25 lodging properties and 300 vacation rentals, including bed and breakfast inns, seaside condominiums, charming bungalows and hotels. The Island boasts 33 palate-pleasing restaurants, lively seaside bars, and an abundance of on- and off-water activities and amenities. Also, home to eight marine sanctuaries and the Catalina Island Conservancy (with 48,000 acres of pristine protected wilderness), these island treasures offer endless year-round outdoor recreation possibilities. Catalina is the perfect getaway all visitors will love. For more information, please visit www.LoveCatalina.com.
CONTACT:
62ABOVE on behalf of Catalina Island
Alex Herron at AlexH@62above.com | catalina@62above.com
