Catalina Pride Sponsorship Opportunities

Catalina Pride returns Friday, June 12 - Saturday, June 13, 2026, bringing a vibrant wave of LGBTQ+ visitors and allies from across Southern California and beyond to the island for a day that blends celebration, community, and coastal escape.

With your support, this experience comes to life, creating meaningful moments while offering a unique opportunity to showcase your brand in one of Southern California’s most iconic and picturesque settings.

Launched by Love Catalina Island Tourism Authority during the COVID-19 pandemic, Catalina Pride began as a way to bring visibility, joy, and connection to the island’s local LGBTQ+ community. Five years later, it has grown into an annual celebration, now welcoming visitors from across Southern California and beyond to experience Pride on Catalina Island.

Love Catalina Island Tourism Authority is a proud member of the International Gay and Lesbian Travel Association.

Catalina Pride offers a unique opportunity to engage this audience in a destination setting, where guests are more present, social, and open to discovery.

Unlike large-scale city events, Catalina offers a more intimate, immersive setting where brands can connect authentically through shared experiences, longer stays, and meaningful moments over the weekend. The result is deeper engagement, stronger brand recall, and a more impactful connection with a highly valuable audience.

LGBTQ+ & PRIDE CONTEXT

  • Southern California is home to one of the largest LGBTQ+ populations in the U.S.
  • Pride-related travel is driven by experience, community, and destination appeal

LGBTQ+ travelers are known for:

  • Higher discretionary spending on travel and experiences
  • Strong brand loyalty to inclusive companies
  • Preference for unique, curated destinations over traditional events

Pairing a high-value LGBTQ+ audience with a proven destination like Catalina Island creates a powerful platform for brand engagement. With strong annual visitation, high per-guest spending, and a built-in culture of weekend and group travel, the island naturally attracts an experience-driven, socially active audience.

High-Level Reach

  • Catalina Island welcomes over 1 million visitors annually
  • Annual visitor spending generates millions in direct economic impact
  • Located just 22 miles off the Southern California coast, making it an accessible destination getaway

Growth & Demand

  • 2025 visitation reached 1.2M+ visitors (record levels), up 6.5% year-over-year
  • Year-to-date visitation trends show consistent growth above 3-, 5-, and 10-year averages
  • Peak visitation aligns with summer weekends and special events
 

2026 Catalina Pride Sponsorship Packages

Title Sponsor: $7,500 and up

  • Three to six months of banner ads with three to six months insertions in our consumer eblast.
  • Logo placement on all email blasts, flyers and advertising related to Pride
  • Acknowledgement in Pride media releases
  • Recognition and logo placement on lovecatalina.com's page dedicated to Pride 2026
  • Mention and/or tagging on social media posts promoting the event
  • Logo on street banner(s) in Avalon
  • Acknowledgement from stage between each set/entertainer and immediately preceding the walk
  • Dedicated time on stage to address attendees (will work with you to determine best slot)
  • Acknowledgement at an Avalon City Council meeting in early June when the City officially proclaims pride month and event celebration. 

Supporter Sponsor: $5,000

  • Logo placement on all email blasts, flyers and advertising related to Pride
  • Acknowledgement in Pride media releases
  • Recognition and logo placement on lovecatalina.com's page dedicated to Pride 2026
  • Mention and/or tagging on social media posts promoting the event
  • Logo on street banner(s) in Avalon
  • Acknowledgement from stage between each set/entertainer and immediately preceding the walk
  • Acknowledgement at an Avalon City Council meeting in early June when the City officially proclaims pride month and event celebration

Friends and Allies Sponsor: $1,000-$2,500

  • Logo placement on all email blasts, flyers and advertising related to Pride
  • Acknowledgement in Pride media releases
  • Recognition and logo placement on lovecatalina.com's page dedicated to Pride 2026
  • Logo on street banner(s) in Avalon
  • Acknowledgement at an Avalon City Council meeting in early June when the City officially proclaims pride month and event celebration.

Lodging Participant: 

  •  Lodging partners can offer a discount or incentive for booking at their property.

“LOCAL PRIDE”

Show your PRIDE by joining Catalina Pride’s all-new Pride Pass Program!

We invite you to partner with us to drive foot traffic and connect with new customers by offering a special discount, exclusive deal, or Pride-themed perk to Pride Pass participants. It’s a powerful way to bring people directly into your business while celebrating the community. As a Pride Pass participant, your offer will be promoted on the Catalina Pride page, the Love Catalina Pride page, announced from the stage on Saturday, and featured on signage by the stage—giving your business valuable visibility throughout the event.

Pride Pass Participation Opportunities (drive in-store visits):

  • Offer a percentage discount or special Pride Pass deal
  • Create a limited-time Pride menu item, product, or experience
  • Provide an exclusive perk (free add-on, upgrade, or bonus item with purchase)
  • Feature a “Pride Pass Special” that encourages repeat visits.

More ways to get involved:

  • Provide a giveaway item, raffle prize, or gift card
  • Display Pride signage/flags and promote your participation to customers
  • Collaborate on cross-promotions with other local businesses
  • Host a special event - Happy Hour, Drag Show, After-Party, DJ set, etc.
  • Donate a portion of the proceeds to support Catalina Pride initiatives
  • Be part of the celebration, show your support, and make Catalina Pride unforgettable
Contact

Makenna Hubert
Love Catalina Island Tourism Authority
makenna@lovecatalina.com

Jared Sampson
Event Professionals & Influencers Collective
info@theepicollective.com

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