2021 Digital Visitors Guide Information, Rates & Specs

Click here --> 2021 Online Visitor Guide Update Form

It’s time to update the 2021 Visitors Guide. Due to COVID-19, as well as the current economic climate, this year’s guide will be a digital-only version featuring a new cover using Love Catalina brand guidelines and messaging will be modified to better suit the concerns and interests of today’s traveler. Our goal is to update the guide with current information while keeping production costs down and eliminating printing costs.

The 2021 Catalina Island Visitors Guide will be available online on LoveCatalina.com, and will continue to feature direct links to your business from both display ads and listings. It will be available to prospective visitors through direct download, email, social media and various other digital advertising campaigns.

Member businesses will NOT be charged to repeat existing Listings, Grid Guides or Display Ads. If you paid for any of these in the 2020 Visitors Guide, you’ll receive the same in the 2021 Visitors Guide free of charge as long as there are no changes. Please take a moment to review your listings in the 2020 Visitors Guide. Changes to display ads & listings may be made, but will incur a nominal production change fee; see below for rates and details. NEW members will receive a standard Business Directory listing free of charge.

DISPLAY ADS: If you placed a display ad in 2020, you can re-run the same ad at no charge. If you wish to submit a new updated ad (same size only), there will be a production change fee of $100.

Ad Size Specifications Full Page:

  • 7.375” x 9.875”, Bleed 8.625” x 11.125”, Trim 8.375” x 10.875”
  • 2 Page Spread: Bleed 17” x 11.125”, Trim 16.75” x 10.875”
  • 2/3 Page: 4.8125” x 9.875”
  • 1/2 Page: 7.375” x 4.875”
  • 1/3 Page Vertical: 2.3125” x 9.875”
  • 1/3 Page Square: 4.8125” x 4.875”
  • 1/6 Page: 2.3125” x 4.875”

BUSINESS DIRECTORY & GRID GUIDE LISTINGS: All business directory listings & grid guide listings (see below) will be repeated at no charge from the 2020 Visitors Guide, unless you submit an update. Updates to any listing copy or amenities/features/categories will be billed at a $25 production change fee per listing. Members may update their business name, phone # or web url at no charge. For example, if your business name has changed, it can be updated at no charge. All listings (free or paid) must remain at the same character count or less as in the 2020 guide.

  1. Business Directory Listings - 200 characters max
  2. Additional Business Directory Listings - 200 characters max
  3. Premium Business Directory Listings - 400 characters max
  4. Accommodations Grid Guide Listings - copy: 200 characters max + amenities & map
  5. Premium Formatted Listings (hotels/rentals only) - 400 characters max + one image
  6. Activity Grid Guide Listings - land/air & water categories
  7. Dining Grid Guide Listings - dining options & amenities
  8. Meeting & Event Grid Guide Listings - meeting facilities

ALL MEMBERS should complete the Ad & Listing Update Form (whether or not you have changes) and email to Michelle: michelle@lovecatalina.com. If we do not receive your Ad & Listing Update Form, we will repeat your info from the 2020 Visitors Guide as is, as long as you are current on your 20-21 dues.


Display Ad Updates - send updated artwork to Mix Marketing:
Upload files to: https://spaces.hightail.com/space/2Ye3Hrb8qj Ad artwork must be submitted at the same size as in the 2020 Visitors Guide. Files must be native Adobe: In-Design, Illustrator, Photoshop formats. High resolution (300dpi at 100%) PDF files are also acceptable. Include all fonts. Quark files will not be accepted. Please contact Bob at Mix Marketing for a quote if you need design and production services in order to enhance or update your existing ad.

Business Directory Listings & Grid Guide Updates - send to Love Catalina:
Email your updates to: michelle@lovecatalina.com
Please indicate the 2020 Visitors Guide page number and your specific updates and/or changes.

All forms and updates are due back to Love Catalina by Friday, November 13.
If you do not have access to email, please submit the Ad & Listing Update form and any updates by mail to Love Catalina, PO Box 217, Avalon, CA 90704 or drop at the Visitor Center on the Green Pleasure Pier. Payments for production change fees must be received by Friday, November 30.

If we do not hear from you by November 13, 2020 we will assume you would like to keep the same Display Ad and/or Listing(s) you ran in 2020. All submitted changes will be billed accordingly and confirmed by email.

QUESTIONS? Contact Michelle Warner: michelle@lovecatalina.com.
I’m happy to review information and answer any questions via telephone, I can be reached at: 310-510-7653 Tuesday through Thursdays from 9am until 4pm. I am also available to meet in person (masked & socially distanced) to answer questions or review changes. Please email me to set up a time.

THE FINE PRINT The publisher and its authorized agents are not responsible for errors, omissions or inaccuracies in information provided by the advertisers. The publisher or its authorized agents shall not be liable to the advertiser making the “Listing” for delays in publications or damages resulting from failure to include all or any of said listing or advertising in the Guide or from errors and omissions in the listing or advertising in the Guide in excess of the agreed upon price for such listing or advertising for the issue in which the error or omission occurs. Liability for any errors or omissions made in the “Free Listing” will be limited to no more than the equivalent cost of a second “standard” listing.

The publisher reserves the right to reject any advertisement or to request alterations in content prior to publication if said advertisement does not conform to the publication’s standards. Display ads may not contain coupons. Advertorials are not allowed on premium pages, but are allowed elsewhere with publisher’s permission. Advertisers and/or advertising agencies assume liability for all content (including text, representations, illustrations, trademarks or other copyright matter) of advertisements printed, and also assume responsibility for any and all claims arising therefrom. Publisher: Love Catalina, Catalina Island Tourism Authority, P.O. Box 217, Avalon, CA 90704, Telephone: 310-510-1520. Production & Design Agency: Mix Marketing.

--> 2021 Visitor Guide Update Form - ONLINE VERSION

-->2021 Visitor Guide Update Form - PDF VERSION (will need to print and email)